Review: For reference I always review my protein mixed with chilled water in a shaker with nothing added.

Taste - I was very disappointed. First mouthful I thought this could be ok, got a slight hit of an icecream taste but after that just tasted like slightly watered down milk with a teeny hint of vanilla. This is the first vanilla protein powder I have tried and I hope there are better ones out there. The whole shake was drinkable though. I was expecting it to taste similar to ON Cookies and Cream without the cookies, wrong, cookies and cream is far nicer.
4/10

Sweetness - by far too bland for me. I have a real sweet tooth and this had no where near enough sweetness
2/10

Texture - Quite thin, had to remind myself this was not watered down milk
3/10

Mixability - Mixed extremely well with a few quick shakes no lumps at all or anything stuck to the sides of the shaker.
9/10

Smell in packet - Smell was ok nothing outstanding but pleasant
5/10

Smell in shake - Very similar to in pack, nothing outstanding but not offputting either.
5/10

Overall 4/10 Would not buy again.
Better flavours in this brand I have tried - Cookies and Cream

Overall Rating: 4/10

Taste Rating:  N/A